AI-driven shopping is moving from theory to boardroom conversation, but how prepared do brands actually feel? Using fresh research, this panel explores what brands really think about agentic commerce, where confidence is building, where hesitation still exists, and what the AI readiness gap means for performance marketers right now. We’ll look at the practical implications for ecommerce teams, paid media strategy, customer journeys, measurement and internal decision-making, without pretending every brand is suddenly ready to hand the keys to a robot and hope for the best.
