Schedule.

This session will explore how PPC behaves differently when budgets are small and why many standard best practices don’t translate as well for small to medium businesses. It will focus on real world observations from almost a decade of manage lower-spend campaigns, highlighting why mastering the fundamentals is more important than ever. The talk will be practical, based of real day-to-day account management, and designed to help PPCs to make clearer decisions where every penny counts.

The real battle for retailers is no longer shelf space, but screen time. Co op’s gaming strategy reflects how brands must meet younger audiences in environments they genuinely value.

A practical deep dive into the current challenges facing lead gen Performance Max campaigns (poor quality traffic & enquiries, negative KWs, lack of control), and what strategies advanced marketers and using to take back ownership of campaigns.

Most GTM setups work…sort of. This talk explains what good GTM really looks like, the common mistakes that quietly break it, and how to build implementations you can trust.

Over 20 years of direct Google Ads management + indirect experience of all cases presented at ADworld Experience in the last 14 years gave me a unique point of view on what works and what not in the Pay Per Click industry. Ill sum up & present my key findings

Agentic search is changing how people find information. It’s not changing why they make decisions. This session will explore the role of behavioural science in an AI-powered world and why understanding human needs, motivations, and decision-making remains the foundation of effective search strategy.

AI-driven shopping is moving from theory to boardroom conversation, but how prepared do brands actually feel? Using fresh research, this panel explores what brands really think about agentic commerce, where confidence is building, where hesitation still exists, and what the AI readiness gap means for performance marketers right now. We’ll look at the practical implications for ecommerce teams, paid media strategy, customer journeys, measurement and internal decision-making, without pretending every brand is suddenly ready to hand the keys to a robot and hope for the best.

Creative is one of the biggest drivers of paid social performance, but more ads don’t guarantee better results. This talk breaks down how algorithms interpret creative signals, why sameness limits reach, and how true differentiation improves performance.

“When your competitor is Octopus Energy and your budget is less than 1% of theirs, logic says you pack up and go home. Our client, Andy Evangelou from Plug In Stations, didn’t listen to logic. He picked a fight he had no right to win, but he won anyway. I’ll share how a small agency and a brave client outsmarted the giants. We’ll look at how we used offline data, landing page psychology, and interactive forms to carve out £100k/month in revenue from right under their noses. If you’re ready to punch above your weight, this session is for you.”

In an industry constantly changing, and driven by automation, targets, and pressure to deliver results, it’s easy to forget that some of the best marketing comes from experimentation and curiosity.

My aim is that attendees will walk away with a proven and cost-effective framework to turn LinkedIn from an intimidating channel into a high-trust, measurable and effective platform.

Running PPC in a highly regulated industry can be difficult – this talk would discuss how to both remain compliant and abide by regulation governance, but also remain competitive within Google Ads and adapt new products to the needs of a fintech.

Performance marketers often talk in ROAS, CPA and conversion rates. Boardrooms talk in profit, margin, risk, cash flow, growth and trade-offs. This fireside chat explores what marketers miss when trying to influence senior stakeholders, secure budget and prove value from the perspective of the people actually making the commercial decisions.

Since AI Maxs inception, Ethan has been running forensic experiments to control and manipulate it for the good of clients. He has tested AI Max to within an inch of its life and will share the results he has found for ecommerce sales and lead generation.

If you’ve been *lucky* enough to enter the dating world, or been the friend lending a listening ear about getting ghosted…again. This talk will take you on a journey that you’ll be able to relate your performance efforts too, and maybe will help you dis

Experienced B2B PPC Specialists reveal their top tactics, practical tips and insider insights, plus a bit of camaraderie for navigating this fun but challenging world! Takeaways: mistakes to avoid and strategies/changes to implement.

This conversation is centred around what we’re all seeing right now – more “one and done” customer behaviour, rising acquisition costs and retention being pushed harder than ever, but not always delivering. THG speak openly about what’s actually happening – what’s working, what’s not, and where teams might be overthinking loyalty vs just driving repeat behaviour.

Is the golden age of PPC over? Far from it – it’s just beginning. In this thought-provoking keynote, Google Ads Coach Jyll Saskin Gales reveals how to thrive in the new, uncertain era of AI-driven advertising and search experiences. Come with an open mind, and you’ll gain strategies, tactics and tools to achieve extraordinary results with bidding, targeting and creative. It’s time to raise the roof on what it means to be a PPC practitioner. Are you ready?