I’m John Byrne, an Account Manager at TikTok, where I’ve been for just over three years, working across the UK and Ireland region. In that time, I’ve partnered with hundreds of brands and businesses, helping them understand how to get the best out of TikTok — from shaping strategy to improving performance through our advertising solutions. TikTok is an incredibly powerful platform — not just for engagement, but for driving real business results. Whether it’s performance marketing, brand building, or both, it’s been exciting to watch how brands can grow when they tap into TikTok’s creativity and community.
