In an industry constantly changing, and driven by automation, targets, and pressure to deliver results, it’s easy to forget that some of the best marketing comes from experimentation and curiosity. After 15 years in PPC and paid social, Kat Sale looks at why the best practitioners still treat paid media like a playground. Through personal stories, lessons from campaigns, and reflections on the realities of agency and in-house work, this session explores how marketers can keep their enthusiasm for the craft; and why having fun with your work can actually make you better at it.
