Is the golden age of PPC over? Far from it – it’s just beginning. In this thought-provoking keynote, Google Ads Coach Jyll Saskin Gales reveals how to thrive in the new, uncertain era of AI-driven advertising and search experiences. Come with an open mind, and you’ll gain strategies, tactics and tools to achieve extraordinary results with bidding, targeting and creative. It’s time to raise the roof on what it means to be a PPC practitioner. Are you ready?