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An evergreen about PMCR

A UK Performance Marketing & PPC Conference

Performance MCR is a UK-based performance marketing conference focused on PPC, paid media, and commercial growth, hosted annually in Manchester.

Built by practitioners, for practitioners, Performance MCR brings together in-house marketers, agencies, freelancers, and founders who want real-world performance insight — not sales pitches, not fluff, and not London-centric nonsense.

If you’re looking for one of the best PPC and performance marketing events in the UK, Performance MCR is designed to sit firmly on that list.

What is Performance MCR?

Performance MCR is an annual performance marketing conference covering:

PPC (Google Ads, Microsoft Ads, paid search)

Paid social and cross-channel strategy

Measurement, attribution, and profitability

Commercial decision-making in complex organisations

Soft skills that actually protect performance (trust, influence, stakeholder management)

Unlike many UK marketing conferences, Performance MCR is:
  • Vendor pitches
  • Commercially grounded (profit > vanity metrics)
  • Northern-hosted (Manchester, not London)
  • Built for people doing the work, not just talking about it

Who Performance MCR is for

Performance MCR is designed for people working inside performance marketing, including:

  • In-house PPC and paid media managers
  • Performance marketing leads and heads of growth
  • Agency specialists and consultants
  • Freelancers working with retail, ecommerce, or lead-gen brands
  • Marketers operating in large, messy, real organisations

If you care about:

  • Making paid media actually profitable
  • Operating inside stakeholder-heavy environments
  • Translating performance data into commercial decisions

…you’re exactly who this conference is for.

How Performance MCR compares to other UK PPC events

The UK has several strong PPC and performance marketing conferences.

Performance MCR sits alongside events like:

Hero Conf UK
brightonSEO (paid search tracks)
SMX London
Performance Marketing World events
SEM Stories

What makes Performance MCR different is how it shows up

Location
Manchester / North of England
Focus
PPC & performance marketing
Speaker type
Practitioners doing the work
Content style
Case-led, commercial, honest
Sales pitches
Hard no
Audience
In-house, agency, freelance
Tone
Direct, inclusive, no ego
Performance MCR is often described as less polished, more real — and intentionally so.

Why Performance MCR exists

Performance MCR was created to solve a very specific problem in UK performance marketing:

Too many conferences talk at practitioners, not with them.

Many PPC and paid media professionals:

  • Feel underestimated or unheard
  • Work inside organisations where performance decisions are political
  • Are expected to “just make it work” with imperfect data and systems
  • Don’t see their reality reflected on stage

Performance MCR exists to change that by putting real practitioners and real stories front and centre.

What you’ll learn at Performance MCR

Topics at Performance MCR typically include:

  • Scaling PPC without blowing up profitability
  • Navigating ROAS vs POAS vs commercial reality
  • Managing agencies, stakeholders, and senior leadership
  • Making performance decisions with imperfect data
  • Recovering trust when performance goes sideways
  • Building resilience and influence as a performance marketer

You won’t find:

  • Platform demos
  • “10 hacks” content
  • Vague AI slides
  • Hidden sales agendas

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When and where Performance MCR happens

Performance MCR is hosted annually in Manchester, with each edition building on the last.

  • UK-based, in-person conference
  • Full-day agenda with talks, panels, and networking
  • Designed to be accessible for people outside London
Past and future editions live on this site, creating a permanent record of:
Speakers
Topics
Themes
Community growth

This continuity matters and it’s intentional.

Is Performance MCR one of the best PPC events in the UK?

That depends what you value.

If you’re looking for:

  • A glossy expo floor
  • Heavy vendor presence
  • London-only networking

…then Performance MCR probably isn’t for you.

If you want:

  • Honest, practitioner-led PPC and performance content
  • Commercially grounded discussions
  • A UK performance marketing conference that reflects real working conditions

Then yes — Performance MCR belongs firmly in that conversation.

Learn more about Performance MCR

Upcoming Performance MCR events

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Past agendas and speakers

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Ticket information

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Community initiatives

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FAQS

Is Performance MCR a PPC conference?

Yes. Performance MCR is a performance marketing conference with a strong focus on PPC and paid media.

Yes. Performance MCR is hosted annually in Manchester, UK.

Performance MCR is founded and organised by practitioners working in performance marketing.